{"id":205,"date":"2026-06-11T10:00:00","date_gmt":"2026-06-11T02:00:00","guid":{"rendered":"https:\/\/www.linkexis.cn\/?p=205"},"modified":"2026-07-27T19:06:25","modified_gmt":"2026-07-27T11:06:25","slug":"google-ads-%e6%ad%a3%e5%9c%a8%e4%bb%8e%e7%82%b9%e5%87%bb%e8%bd%ac%e5%90%91%e5%af%b9%e8%af%9d%ef%bc%9a%e5%87%ba%e6%b5%b7-b2b-%e4%bc%81%e4%b8%9a%e5%bf%85%e9%a1%bb","status":"publish","type":"post","link":"https:\/\/www.linkexis.cn\/en\/2026\/06\/11\/google-ads-%e6%ad%a3%e5%9c%a8%e4%bb%8e%e7%82%b9%e5%87%bb%e8%bd%ac%e5%90%91%e5%af%b9%e8%af%9d%ef%bc%9a%e5%87%ba%e6%b5%b7-b2b-%e4%bc%81%e4%b8%9a%e5%bf%85%e9%a1%bb\/","title":{"rendered":"Google Ads is shifting from \u201cclicks\u201d to \u201cconversations\u201d: the underlying logic that B2B companies must pay attention to when going global"},"content":{"rendered":"<\/p>\n<p>\u5f88\u591a\u56e2\u961f\u4ecd\u7136\u628a Google Ads \u7406\u89e3\u4e3a\u4e00\u4e2a\u201c\u4e70\u70b9\u51fb\u3001\u6362\u7ebf\u7d22\u201d\u7684\u6e20\u9053\u3002\u4f46\u8fd9\u4e2a\u524d\u63d0\u6b63\u5728\u5931\u6548\u3002Google \u6b63\u5728\u628a\u5e7f\u544a\u4f4d\u3001\u641c\u7d22\u7ed3\u679c\u9875\u548c AI \u80fd\u529b\u9010\u6b65\u878d\u5408\uff0c\u8ba9\u5e7f\u544a\u4ece\u4e00\u4e2a\u9759\u6001\u5165\u53e3\uff0c\u53d8\u6210\u4e00\u4e2a\u53ef\u4e92\u52a8\u7684\u667a\u80fd\u5bf9\u8bdd\u5c42\u3002<\/p>\n<p>\u8fd9\u4e0d\u662f\u4e00\u6b21\u666e\u901a\u7684\u4ea7\u54c1\u5347\u7ea7\uff0c\u800c\u662f\u9700\u6c42\u83b7\u53d6\u65b9\u5f0f\u7684\u53d8\u5316\u3002\u8fc7\u53bb\uff0c\u7528\u6237\u5148\u70b9\u8fdb\u7f51\u7ad9\uff0c\u518d\u6162\u6162\u5224\u65ad\u4f60\u662f\u5426\u503c\u5f97\u8054\u7cfb\uff1b\u73b0\u5728\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u5224\u65ad\u4f1a\u63d0\u524d\u53d1\u751f\u5728\u641c\u7d22\u73af\u8282\u672c\u8eab\u3002\u6f5c\u5728\u5ba2\u6237\u5728\u8fdb\u5165\u7f51\u7ad9\u4e4b\u524d\uff0c\u5c31\u53ef\u80fd\u5148\u901a\u8fc7 AI \u8be2\u95ee\u4f60\u7684\u884c\u4e1a\u7ecf\u9a8c\u3001\u4ea4\u4ed8\u8303\u56f4\u3001\u6280\u672f\u517c\u5bb9\u6027\uff0c\u751a\u81f3\u552e\u540e\u652f\u6301\u80fd\u529b\u3002<\/p>\n<p>\u5bf9\u51fa\u6d77 B2B \u4f01\u4e1a\u6765\u8bf4\uff0c\u8fd9\u4e2a\u53d8\u5316\u503c\u5f97\u91cd\u89c6\uff0c\u4e0d\u662f\u56e0\u4e3a\u201cAI \u5f88\u65b0\u201d\uff0c\u800c\u662f\u56e0\u4e3a\u6d77\u5916\u83b7\u5ba2\u7684\u5e95\u5c42\u903b\u8f91\u6b63\u5728\u88ab\u91cd\u5199\uff1a\u5e7f\u544a\u4e0d\u518d\u53ea\u662f\u6d41\u91cf\u5206\u53d1\u7cfb\u7edf\uff0c\u800c\u5f00\u59cb\u627f\u62c5\u9884\u6c9f\u901a\u3001\u9884\u7b5b\u9009\u3001\u9884\u5efa\u7acb\u4fe1\u4efb\u7684\u804c\u80fd\u3002<\/p>\n<h2>1. Google \u6b63\u5728\u628a\u5e7f\u544a\u53d8\u6210\u4e00\u4e2a\u4e92\u52a8\u5f0f AI \u5c42<\/h2>\n<p>\u4f20\u7edf Google Ads \u7684\u57fa\u672c\u903b\u8f91\u5f88\u7b80\u5355\uff1a\u4f01\u4e1a\u8d2d\u4e70\u5173\u952e\u8bcd\uff0c\u7528\u6237\u70b9\u51fb\u5e7f\u544a\uff0c\u843d\u5730\u9875\u627f\u63a5\uff0c\u518d\u901a\u8fc7\u8868\u5355\u5b8c\u6210\u8f6c\u5316\u3002\u8425\u9500\u56e2\u961f\u957f\u671f\u56f4\u7ed5\u70b9\u51fb\u7387\u3001\u5355\u6b21\u70b9\u51fb\u6210\u672c\u548c\u8868\u5355\u6570\u91cf\u505a optimisation\u3002<\/p>\n<p>\u4f46\u73b0\u5728\uff0cGoogle \u7684\u65b9\u5411\u660e\u663e\u4e0d\u662f\u7ee7\u7eed\u5f3a\u5316\u201c\u70b9\u51fb\u201d\u672c\u8eab\uff0c\u800c\u662f\u628a\u5e7f\u544a\u4f53\u9a8c\u505a\u5f97\u66f4\u63a5\u8fd1\u5bf9\u8bdd\u3002\u7528\u6237\u4e0d\u4e00\u5b9a\u5148\u8bbf\u95ee\u4f60\u7684\u7f51\u7ad9\uff0c\u4e5f\u4e0d\u4e00\u5b9a\u5148\u4e0b\u8f7d\u8d44\u6599\uff0c\u800c\u662f\u53ef\u80fd\u76f4\u63a5\u5728\u641c\u7d22\u4f53\u9a8c\u91cc\u63d0\u51fa\u95ee\u9898\uff0c\u5e76\u671f\u5f85\u5373\u65f6\u3001\u51c6\u786e\u3001\u53ef\u4fe1\u7684\u56de\u5e94\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.marblism.com\/sntdENMNS6z.webp\" alt=\"Conceptual abstract art representing refined B2B lead qualification\" style=\"max-width: 100%; height: auto;\"><\/p>\n<p>\u8fd9\u610f\u5473\u7740\uff0c\u8f6c\u5316\u7684\u8d77\u70b9\u6b63\u5728\u524d\u79fb\u3002\u771f\u6b63\u5173\u952e\u7684\u4e0d\u518d\u662f\u201c\u6709\u6ca1\u6709\u4eba\u70b9\u8fdb\u6765\u201d\uff0c\u800c\u662f\u201c\u7cfb\u7edf\u80fd\u4e0d\u80fd\u5728\u66f4\u65e9\u7684\u9636\u6bb5\u5e2e\u52a9\u7528\u6237\u5b8c\u6210\u521d\u6b65\u5224\u65ad\u201d\u3002\u5bf9\u4e8e B2B \u4f01\u4e1a\u800c\u8a00\uff0c\u8fd9\u4f1a\u76f4\u63a5\u6539\u53d8\u7ebf\u7d22\u7b5b\u9009\u65b9\u5f0f\uff1a\u4f4e\u610f\u5411\u3001\u968f\u624b\u70b9\u51fb\u7684\u6d41\u91cf\u4ef7\u503c\u4f1a\u7ee7\u7eed\u4e0b\u964d\uff0c\u800c\u7ecf\u8fc7\u95ee\u9898\u6f84\u6e05\u540e\u4e3b\u52a8\u8fdb\u5165\u4f60\u7f51\u7ad9\u6216\u9500\u552e\u6d41\u7a0b\u7684\u4eba\uff0c\u5f80\u5f80\u4f1a\u66f4\u63a5\u8fd1\u771f\u5b9e\u5546\u673a\u3002<\/p>\n<h2>2. \u5bf9\u4e2d\u56fd\u51fa\u6d77 B2B \u4f01\u4e1a\u800c\u8a00\uff0c\u4fe1\u4efb\u4e0d\u518d\u662f\u540e\u7f6e\u73af\u8282<\/h2>\n<p>\u5f88\u591a\u4e2d\u56fd\u4f01\u4e1a\u505a\u6d77\u5916\u6295\u653e\u65f6\uff0c\u4ecd\u7136\u9ed8\u8ba4\u53ea\u8981\u6d41\u91cf\u591f\u591a\uff0c\u9500\u552e\u603b\u80fd\u628a\u5ba2\u6237\u8c08\u4e0b\u6765\u3002\u4f46\u73b0\u5b9e\u662f\uff0c\u6d77\u5916\u4e70\u5bb6\u5728\u7b2c\u4e00\u6b21\u63a5\u89e6\u4f60\u4e4b\u524d\uff0c\u5c31\u5df2\u7ecf\u5728\u5feb\u901f\u5224\u65ad\u4e09\u4ef6\u4e8b\uff1a\u4f60\u662f\u5426\u4e13\u4e1a\u3001\u4f60\u662f\u5426\u53ef\u4fe1\u3001\u4f60\u662f\u5426\u771f\u7684\u7406\u89e3\u4ed6\u4eec\u7684\u4e1a\u52a1\u73af\u5883\u3002<\/p>\n<p>\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\uff0cGoogle \u628a\u5e7f\u544a\u53d8\u6210\u201c\u53ef\u5bf9\u8bdd\u754c\u9762\u201d\u4e4b\u540e\uff0c\u5bf9\u4e2d\u56fd\u51fa\u6d77\u4f01\u4e1a\u7684\u5f71\u54cd\u4f1a\u6bd4\u672c\u5730\u4f01\u4e1a\u66f4\u5927\u3002\u56e0\u4e3a\u8fd9\u91cc\u9762\u4e0d\u53ea\u662f\u6548\u7387\u95ee\u9898\uff0c\u66f4\u662f\u4fe1\u4efb\u95ee\u9898\u3002<\/p>\n<p>\u5728\u5f88\u591a Western B2B \u91c7\u8d2d\u573a\u666f\u91cc\uff0c\u4e70\u5bb6\u4e0d\u4f1a\u56e0\u4e3a\u4f60\u4ea7\u54c1\u53c2\u6570\u9f50\u5168\u5c31\u81ea\u7136\u4fe1\u4efb\u4f60\u3002\u4ed6\u4eec\u66f4\u5728\u610f\u7684\u662f\uff1a<\/p>\n<ul>\n<li>\u4f60\u662f\u5426\u8bf4\u5f97\u6e05\u695a\u81ea\u5df1\u89e3\u51b3\u4ec0\u4e48\u95ee\u9898<\/li>\n<li>\u4f60\u662f\u5426\u7406\u89e3\u4ed6\u4eec\u6240\u5728\u884c\u4e1a\u7684\u8bed\u5883\u548c\u7ea6\u675f<\/li>\n<li>\u4f60\u662f\u5426\u80fd\u5728\u6c9f\u901a\u4e0a\u8868\u73b0\u51fa\u7a33\u5b9a\u3001\u4e13\u4e1a\u3001\u53ef\u5408\u4f5c<\/li>\n<\/ul>\n<p>\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u770b\uff0cAI \u5bf9\u8bdd\u5c42\u67d0\u79cd\u610f\u4e49\u4e0a\u6b63\u5728\u6210\u4e3a\u201c\u5173\u7cfb\u5efa\u7acb\u201d\u7684\u524d\u7f6e\u754c\u9762\u3002\u5b83\u5f53\u7136\u4e0d\u662f\u4f20\u7edf\u610f\u4e49\u4e0a\u7684\u5173\u7cfb\u7f51\u7edc\uff0c\u4f46\u5b83\u627f\u62c5\u4e86\u7c7b\u4f3c\u201c\u5173\u7cfb\u7834\u51b0\u201d\u7684\u529f\u80fd\u3002\u6211\u4eec\u66f4\u503e\u5411\u628a\u5b83\u7406\u89e3\u4e3a\u4e00\u79cd <strong>Guanxi 2.0<\/strong>\uff1a\u4e0d\u662f\u9760\u719f\u4eba\u4ecb\u7ecd\u5efa\u7acb\u4fe1\u4efb\uff0c\u800c\u662f\u9760\u6301\u7eed\u4e00\u81f4\u7684\u4fe1\u606f\u8868\u8fbe\u3001\u4e13\u4e1a\u56de\u5e94\u548c\u4f4e\u6469\u64e6\u4e92\u52a8\uff0c\u5148\u8de8\u8fc7\u964c\u751f\u5e02\u573a\u6700\u96be\u7684\u7b2c\u4e00\u9053\u95e8\u69db\u3002<\/p>\n<p>\u95ee\u9898\u5728\u4e8e\uff0c\u5982\u679c\u4f01\u4e1a\u5bf9\u5916\u4fe1\u606f\u672c\u8eab\u5c31\u6a21\u7cca\uff0cAI \u4e0d\u4f1a\u5e2e\u4f60\u4fee\u6b63\u8fd9\u4e2a\u95ee\u9898\uff0c\u53ea\u4f1a\u66f4\u5feb\u5730\u66b4\u9732\u8fd9\u4e2a\u95ee\u9898\u3002\u81ea\u52a8\u5316\u4e00\u65e6\u7f3a\u5c11\u7b56\u7565\u652f\u6491\uff0c\u7ed9\u7528\u6237\u7684\u611f\u53d7\u4e0d\u4f1a\u662f\u9ad8\u6548\uff0c\u800c\u662f\u7a7a\u6d1e\u3002<\/p>\n<h2>3. \u4f01\u4e1a\u5b98\u7f51\uff0c\u6b63\u5728\u53d8\u6210 AI \u4ee3\u7406\u7684 Knowledge Base<\/h2>\n<p>\u5982\u679c AI \u8981\u4ee3\u66ff\u4f60\u56de\u7b54\u95ee\u9898\uff0c\u5b83\u5fc5\u987b\u6709\u4e00\u4e2a\u53ef\u4fe1\u7684\u4fe1\u606f\u6765\u6e90\u3002\u5bf9\u5927\u591a\u6570\u4f01\u4e1a\u6765\u8bf4\uff0c\u8fd9\u4e2a\u6765\u6e90\u4e0d\u662f\u9500\u552e\u7684\u4e34\u573a\u53d1\u6325\uff0c\u4e5f\u4e0d\u662f\u5185\u90e8\u57f9\u8bad PPT\uff0c\u800c\u662f\u5b98\u7f51\u672c\u8eab\u3002<\/p>\n<p>\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u6211\u4eec\u4e00\u76f4\u5f3a\u8c03\uff0c\u5b98\u7f51\u4e0d\u662f\u201c\u7ebf\u4e0a brochure\u201d\uff0c\u800c\u662f\u6574\u4e2a\u6d77\u5916\u589e\u957f\u7cfb\u7edf\u91cc\u7684\u57fa\u7840\u8bbe\u65bd\u3002\u5c24\u5176\u5728 AI \u53c2\u4e0e\u641c\u7d22\u4e0e\u5e7f\u544a\u5bf9\u8bdd\u4e4b\u540e\uff0c\u5b98\u7f51\u7684\u89d2\u8272\u8fdb\u4e00\u6b65\u53d8\u5316\uff1a\u5b83\u6b63\u5728\u6210\u4e3a AI \u4ee3\u7406\u8bfb\u53d6\u3001\u7406\u89e3\u3001\u91cd\u7ec4\u5e76\u8f6c\u8ff0\u4f60\u4f01\u4e1a\u4ef7\u503c\u7684 <strong>source of truth<\/strong>\uff0c\u4e5f\u53ef\u4ee5\u76f4\u63a5\u7406\u89e3\u4e3a\u4f60\u7684\u5916\u90e8 <strong>Knowledge Base<\/strong>\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.marblism.com\/VUMXFxfJehd.webp\" alt=\"Abstract representation of a digital knowledge base as a source of truth for AI\" style=\"max-width: 100%; height: auto;\"><\/p>\n<p>\u8fd9\u5bf9\u5f88\u591a\u4e2d\u56fd B2B \u4f01\u4e1a\u662f\u4e00\u4e2a\u4e0d\u592a\u8212\u670d\u4f46\u5fc5\u987b\u9762\u5bf9\u7684\u73b0\u5b9e\u3002\u8fc7\u53bb\u5b98\u7f51\u5199\u5f97\u666e\u901a\u4e00\u70b9\uff0c\u82f1\u6587\u5f31\u4e00\u70b9\uff0c\u5b9a\u4f4d\u865a\u4e00\u70b9\uff0c\u4e5f\u8bb8\u8fd8\u4e0d\u4f1a\u7acb\u523b\u5f71\u54cd\u6295\u653e\u7ed3\u679c\uff1b\u4eca\u5929\uff0c\u8fd9\u4e9b\u95ee\u9898\u4f1a\u53d8\u6210\u7ed3\u6784\u6027\u77ed\u677f\u3002<\/p>\n<p>\u56e0\u4e3a\u4e00\u65e6\u5b98\u7f51\u5b58\u5728\u4ee5\u4e0b\u95ee\u9898\uff1a<\/p>\n<ul>\n<li>\u4ef7\u503c\u4e3b\u5f20\u8868\u8ff0\u7a7a\u6cdb<\/li>\n<li>\u9875\u9762\u53ea\u8bb2\u4ea7\u54c1\u53c2\u6570\uff0c\u4e0d\u8bb2\u5ba2\u6237\u573a\u666f<\/li>\n<li>\u82f1\u6587\u8868\u8fbe\u751f\u786c\u3001\u4e0d\u7b26\u5408\u6d77\u5916\u4e13\u4e1a\u8bed\u5883<\/li>\n<li>\u670d\u52a1\u8303\u56f4\u3001\u4ea4\u4ed8\u80fd\u529b\u3001\u884c\u4e1a\u7ecf\u9a8c\u5199\u5f97\u6a21\u7cca<\/li>\n<\/ul>\n<p>\u90a3\u4e48 AI \u80fd\u8c03\u7528\u548c\u8f6c\u8ff0\u7684\u5185\u5bb9\u4e5f\u4f1a\u540c\u6837\u6a21\u7cca\u3002\u6700\u7ec8\u7ed3\u679c\u4e0d\u662f\u201cAI \u6ca1\u6709\u5e2e\u4f60\u63d0\u5347\u6548\u7387\u201d\uff0c\u800c\u662f\u5b83\u628a\u4f60\u7684\u5b9a\u4f4d\u95ee\u9898\u66f4\u76f4\u63a5\u5730\u4f20\u9012\u7ed9\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n<p>\u6240\u4ee5\uff0c\u5b98\u7f51\u5185\u5bb9\u73b0\u5728\u4e0d\u53ea\u662f\u7ed9\u4eba\u770b\u7684\uff0c\u4e5f\u662f\u5728\u7ed9\u673a\u5668\u8bfb\u3002\u5b83\u4e0d\u518d\u53ea\u662f\u54c1\u724c\u5c55\u793a\u6750\u6599\uff0c\u800c\u662f\u4f60\u7684\u81ea\u52a8\u5316\u83b7\u5ba2\u7cfb\u7edf\u8bad\u7ec3\u8bed\u6599\u7684\u4e00\u90e8\u5206\u3002\u5b98\u7f51\u5199\u4e0d\u597d\uff0c\u540e\u9762\u6240\u6709 AI \u80fd\u529b\u90fd\u5f88\u96be\u771f\u6b63\u53d1\u6325\u4f5c\u7528\u3002<\/p>\n<h2>4. \u91cd\u70b9\u6b63\u5728\u4ece\u201c\u4e70\u70b9\u51fb\u201d\u8f6c\u5411\u201c\u4f18\u5316\u4fe1\u53f7\u8d28\u91cf\u201d<\/h2>\n<p>\u5f88\u591a\u56e2\u961f\u8c08 AI \u5e7f\u544a\u4f18\u5316\uff0c\u8ba8\u8bba\u7684\u8fd8\u662f\u51fa\u4ef7\u7b56\u7565\u3001\u5339\u914d\u65b9\u5f0f\u548c\u521b\u610f\u7ec4\u5408\u3002\u4f46\u771f\u6b63\u51b3\u5b9a\u7cfb\u7edf\u8868\u73b0\u7684\uff0c\u8d8a\u6765\u8d8a\u4e0d\u662f\u8fd9\u4e9b\u8868\u5c42\u8bbe\u7f6e\uff0c\u800c\u662f\u4f60\u56de\u4f20\u7ed9\u5e73\u53f0\u7684\u4fe1\u53f7\u8d28\u91cf\u3002<\/p>\n<p>\u5982\u679c\u4f60\u7ed9 Google \u7684\u76ee\u6807\u4ecd\u7136\u53ea\u662f\u201c\u63d0\u4ea4\u8868\u5355\u201d\uff0c\u7cfb\u7edf\u5c31\u4f1a\u7ee7\u7eed\u5e2e\u4f60\u627e\u6700\u4fbf\u5b9c\u7684\u8868\u5355\uff1b\u81f3\u4e8e\u8fd9\u4e9b\u8868\u5355\u662f\u4e0d\u662f\u5783\u573e\u7ebf\u7d22\u3001\u662f\u4e0d\u662f\u4f4e\u8d28\u91cf\u8be2\u76d8\u3001\u662f\u4e0d\u662f\u6839\u672c\u4e0d\u4f1a\u8fdb\u5165\u9500\u552e\u63a8\u8fdb\uff0c\u5e73\u53f0\u5e76\u4e0d\u5929\u7136\u77e5\u9053\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u4e0b\u4e00\u9636\u6bb5\u771f\u6b63\u91cd\u8981\u7684\uff0c\u4e0d\u662f\u7ee7\u7eed\u653e\u5927\u70b9\u51fb\u91cf\uff0c\u800c\u662f\u8ba9\u7cfb\u7edf\u7406\u89e3\u4ec0\u4e48\u624d\u662f\u201c\u5bf9\u4f60\u6709\u4ef7\u503c\u7684\u5546\u673a\u201d\u3002\u8fd9\u8981\u6c42\u4f01\u4e1a\u628a CRM\u3001\u9500\u552e\u53cd\u9988\u548c\u6295\u653e optimisation \u8fde\u8d77\u6765\u3002<\/p>\n<ul>\n<li><strong>CRM \u6253\u901a\uff1a<\/strong> \u8ba9\u5e7f\u544a\u5e73\u53f0\u770b\u5230\u7ebf\u7d22\u540e\u7eed\u662f\u5426\u8fdb\u5165\u9500\u552e\u6d41\u7a0b\uff0c\u800c\u4e0d\u53ea\u662f\u505c\u7559\u5728\u8868\u5355\u63d0\u4ea4\u3002<\/li>\n<li><strong>\u7ebf\u7d22\u5206\u7ea7\u56de\u4f20\uff1a<\/strong> \u660e\u786e\u544a\u8bc9\u7cfb\u7edf\uff0c\u54ea\u4e9b lead \u8fbe\u5230\u4e86\u6709\u6548\u6c9f\u901a\u3001\u5546\u673a\u5224\u65ad\u6216 demo \u9636\u6bb5\u3002<\/li>\n<li><strong>\u6536\u5165\u7ed3\u679c\u6620\u5c04\uff1a<\/strong> \u5982\u679c\u6761\u4ef6\u5141\u8bb8\uff0c\u5e94\u5c3d\u91cf\u628a\u6210\u4ea4\u91d1\u989d\u3001\u9879\u76ee\u4ef7\u503c\u6216 pipeline \u8d21\u732e\u56de\u4f20\uff0c\u800c\u4e0d\u662f\u53ea\u770b CPL\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.marblism.com\/BG_6M7I7V6B.webp\" alt=\"Abstract visual of data signals and feedback loops between sales and marketing\" style=\"max-width: 100%; height: auto;\"><\/p>\n<p>\u8fd9\u4e5f\u662f\u591a\u6570\u56e2\u961f\u771f\u6b63\u5361\u4f4f\u7684\u5730\u65b9\u3002\u95ee\u9898\u901a\u5e38\u4e0d\u5728\u5e7f\u544a\u8d26\u6237\uff0c\u800c\u5728\u7ec4\u7ec7\u534f\u540c\uff1a\u5e02\u573a\u770b\u70b9\u51fb\uff0c\u9500\u552e\u770b\u5546\u673a\uff0cCRM \u6570\u636e\u4e0d\u5b8c\u6574\uff0c\u6700\u540e\u8c01\u4e5f\u65e0\u6cd5\u5b9a\u4e49\u201c\u4ec0\u4e48\u662f\u597d\u7ebf\u7d22\u201d\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0cAI \u53ea\u4f1a\u628a\u539f\u6709\u95ee\u9898\u81ea\u52a8\u5316\uff0c\u800c\u4e0d\u4f1a\u5e2e\u4f60\u89e3\u51b3\u539f\u6709\u95ee\u9898\u3002<\/p>\n<h2>5. \u7528 LINK \u6846\u67b6\u7406\u89e3\u8fd9\u6b21\u53d8\u5316<\/h2>\n<p>\u4ece\u83b1\u777f\u5bf0\u7565\u7684\u89c6\u89d2\u770b\uff0cGoogle Ads \u4ece\u201c\u70b9\u51fb\u903b\u8f91\u201d\u8f6c\u5411\u201c\u5bf9\u8bdd\u903b\u8f91\u201d\u540e\uff0c\u4f01\u4e1a\u8981\u8865\u7684\u4e0d\u662f\u67d0\u4e00\u4e2a\u5e73\u53f0\u6280\u5de7\uff0c\u800c\u662f\u6574\u4e2a\u589e\u957f\u7cfb\u7edf\u7684\u57fa\u672c\u9762\u3002\u6211\u4eec\u901a\u5e38\u7528 LINK Framework \u6765\u5224\u65ad\u4e00\u4e2a\u56e2\u961f\u662f\u5426\u51c6\u5907\u597d\u8fdb\u5165 AI \u9a71\u52a8\u7684\u5e7f\u544a\u9636\u6bb5\u3002<\/p>\n<ul>\n<li><strong>Language\uff1a<\/strong> \u95ee\u9898\u4ece\u6765\u4e0d\u53ea\u662f\u7ffb\u8bd1\u662f\u5426\u51c6\u786e\uff0c\u800c\u662f\u4f60\u80fd\u5426\u7528\u6d77\u5916\u4e70\u5bb6\u719f\u6089\u3001\u4fe1\u4efb\u7684\u4e13\u4e1a\u8868\u8fbe\u6765\u8bb2\u6e05\u4ef7\u503c\u3002\u5982\u679c\u8bed\u8a00\u5c42\u4e0d\u6210\u7acb\uff0cAI \u53ea\u4f1a\u628a\u4e0d\u81ea\u7136\u7684\u8868\u8fbe\u590d\u5236\u5f97\u66f4\u5feb\u3002<\/li>\n<li><strong>Intent\uff1a<\/strong> \u8fc7\u53bb\u5f88\u591a\u56e2\u961f\u53ea\u770b\u5173\u952e\u8bcd\u6d41\u91cf\uff0c\u5374\u5ffd\u7565\u4e86\u4e70\u5bb6\u610f\u56fe\u7684\u6210\u719f\u5ea6\u3002\u5bf9\u8bdd\u5f0f\u5e7f\u544a\u73af\u5883\u4e0b\uff0c\u7406\u89e3\u7528\u6237\u6b64\u523b\u5230\u5e95\u662f\u5728\u505a\u521d\u6b65\u63a2\u7d22\u3001\u65b9\u6848\u6bd4\u8f83\u8fd8\u662f\u4f9b\u5e94\u5546\u7b5b\u9009\uff0c\u4f1a\u6bd4\u5355\u7eaf\u4e70\u8bcd\u66f4\u91cd\u8981\u3002<\/li>\n<li><strong>Narrative\uff1a<\/strong> \u4f60\u7684\u5b98\u7f51\u3001\u6848\u4f8b\u3001\u89e3\u51b3\u65b9\u6848\u9875\u3001FAQ \u662f\u5426\u5171\u540c\u6784\u6210\u4e00\u4e2a\u4e00\u81f4\u7684\u53d9\u4e8b\uff0c\u8fd9\u51b3\u5b9a\u4e86 AI \u80fd\u5426\u7a33\u5b9a\u5730\u590d\u8ff0\u4f60\u7684\u4ef7\u503c\u3002\u5982\u679c Narrative \u4e0d\u6e05\u6670\uff0cAI \u8f93\u51fa\u53ea\u4f1a\u66f4\u788e\u7247\u5316\u3002<\/li>\n<li><strong>Kinetics\uff1a<\/strong> \u6ca1\u6709 CRM \u56de\u4f20\u3001\u9500\u552e\u53cd\u9988\u548c\u6301\u7eed\u8fed\u4ee3\u673a\u5236\uff0c\u518d\u806a\u660e\u7684\u81ea\u52a8\u5316\u4e5f\u5b66\u4e0d\u4f1a\u4ec0\u4e48\u662f\u9ad8\u8d28\u91cf\u7ed3\u679c\u3002Kinetics \u672c\u8d28\u4e0a\u89e3\u51b3\u7684\uff0c\u662f\u7cfb\u7edf\u5982\u4f55\u5728\u771f\u5b9e\u4e1a\u52a1\u53cd\u9988\u4e2d\u4e0d\u65ad\u4fee\u6b63\u3002<\/li>\n<\/ul>\n<h2>\u6218\u7565\u5c42\u9762\u7684\u7ed3\u8bba<\/h2>\n<p>\u672a\u6765\u7684 Google Ads\uff0c\u4e0d\u4f1a\u56e0\u4e3a\u4f60\u6253\u5f00\u66f4\u591a AI \u529f\u80fd\u5c31\u81ea\u7136\u53d8\u5f97\u66f4\u6709\u6548\u3002\u771f\u6b63\u62c9\u5f00\u5dee\u8ddd\u7684\uff0c\u4ecd\u7136\u662f\u90a3\u4e9b\u770b\u4e0a\u53bb\u4e0d\u663e\u773c\u3001\u4f46\u51b3\u5b9a\u7cfb\u7edf\u4e0a\u9650\u7684\u57fa\u672c\u529f\uff1a\u5b9a\u4f4d\u662f\u5426\u6e05\u695a\uff0c\u4fe1\u606f\u662f\u5426\u53ef\u4fe1\uff0c\u82f1\u6587\u662f\u5426\u4e13\u4e1a\uff0c\u6570\u636e\u662f\u5426\u95ed\u73af\u3002<\/p>\n<p>\u5bf9\u4e8e\u51fa\u6d77 B2B 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style=\"max-width: 100%; height: auto;\"><\/p>\n<p><script type=\"application\/ld+json\">{\"@type\":\"BlogPosting\",\"image\":\"https:\/\/cdn.marblism.com\/YBorz-hcin3.webp\",\"author\":{\"url\":\"https:\/\/linkexis.com\",\"name\":\"Linkexis\",\"@type\":\"Organization\"},\"@context\":\"https:\/\/schema.org\",\"headline\":\"Google Ads Is Moving From Clicks to Conversations. What It Means for B2B Marketers\",\"publisher\":{\"logo\":{\"url\":\"https:\/\/cdn.marblism.com\/P-Rs-6f2B9A.png\",\"@type\":\"ImageObject\"},\"name\":\"Linkexis\",\"@type\":\"Organization\"},\"articleBody\":\"For over two decades, the 'logic' of Google Ads has remained largely the same... 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