Language (L)
Business language alignment
30 seconds to obtain the website's marketing expression diagnostic report
Get preliminary analysis - understand how Western buyers interpret your website and marketing materials, based on LINK ™ Framework.
Global structural perspective on B2B demand creation and transformation
Four core pillars:
Business language alignment
Intention recognition guidance
Narrative trust chain
Digital infrastructure momentum
LINK ™ It is not a set of marketing activity templates, but a structural model applicable to different channels and market environments. The four interdependent pillars together form the underlying architecture of the B2B demand system - the coordinated consistency of dimensions helps to achieve robust expansion of global business, while any imbalance in a single link may lead to a bottleneck in marketing performance.
Insufficient understanding of the platform
There are significant differences in algorithm mechanisms, user behavior, advertising structures, and content preferences among different overseas platforms. If the same marketing approach is used to cover different markets, it often leads to budget waste and difficulty in achieving stable marketing results.
Our solution
Develop targeted channel strategies based on the actual operation of different markets and platforms, combining audience positioning, content, media placement, and effectiveness measurement to better match the decisions and behavioral habits of local customers.
Marketing execution is decentralized
Content, advertising, websites, and sales activities are often independently executed by different teams or suppliers, lacking unified planning, making it difficult for businesses to determine which marketing activities truly bring potential customers and business results.
Our solution
Connect different channels with a unified marketing strategy, establish a clearer customer conversion path and data measurement system, and strengthen the collaboration between marketing and sales, so that various marketing activities can jointly serve business goals.
Excessive reliance on external execution
Long term dependence on agents or external suppliers for overseas marketing can easily lead to a lack of necessary knowledge, processes, and management capabilities within the enterprise, making it difficult to truly grasp the initiative of overseas market growth.
Our solution
Combining strategy consulting, marketing execution, and team capacity building to help enterprises gradually establish the necessary knowledge, systems, and processes internally, and enhance their ability to independently plan, manage, and continuously optimize overseas marketing.
Covering key aspects of overseas marketing
Customized training and long-term accompanying services are provided to systematically enhance the team's strategic planning, advertising placement, and data analysis capabilities on international mainstream platforms.
From market insights and strategic planning to content planning, channel management, and effectiveness optimization, we provide professional support covering the entire overseas marketing chain, helping enterprises truly transform their strategies into executable and measurable market actions.
By focusing on key foundational aspects such as website and landing page optimization, data tracking and analysis, marketing technology and tool configuration, we help enterprises establish a more comprehensive overseas digital marketing infrastructure, providing support for sustained customer acquisition, effectiveness measurement, and business growth.
Proficient in international mainstream digital marketing platforms such as Meta, Google, LinkedIn, etc
Strategic positioning: Focusing on global professionals in the workplace, to accurately reach out to overseas B2B core decision-makers and key industry influencers.
Service delivery: Assist in building the enterprise homepage, content matrix, and lead strategy, and establish a sustainable business opportunity pipeline through precise targeting, re marketing, and activity accumulation in compliance.
Intelligent programmatic advertising placement
Clue mining and development
We have gone through five key stages together with enterprises
In depth analysis of business models/target markets/team capabilities
Lock in high conversion channels based on overseas customer behavior
Design traceable marketing architecture and evaluation criteria
Combining training with practical experience to internalize platform operation capabilities
Data driven iteration to achieve scaled growth
Focus on clear goals and key milestones, deliver through project-based delivery, and concentrate on producing results and reviewing sedimentation within a fixed period.
Provide external brain support at annual/semi annual planning nodes, breaking down macro directions into executable slices of products, markets, and sales, and rolling assumptions during execution.
The topics include:
Collaborate with consultant meetings and data dashboards to ensure consistency between planning, execution, and evidence.
Conduct a systematic review of key aspects such as account structure, data tracking, advertising materials, and landing pages to identify major waste areas and areas for optimization.
Conventional modules:
Suitable for teams that have entered a bottleneck period in advertising and require a third-party perspective to quickly identify problems and opportunities.
Provide research and framework support before making critical decisions, transforming growth assumptions into executable roadmaps and milestones.
Example of Deliverables:
Implemented in the form of workshops or sequential discussions, it can align with the pace of management meetings, facilitating internal sharing and reuse.
Establish regular collaboration during the service cycle, provide customized consultant support based on the development level (foundation/growth/scale) and specific situation of the enterprise, and organically embed strategic supervision and data review into daily operational rhythm.
Provide regular bottom-up regulatory guidance and compliance verification for growth oriented enterprises that need to improve their digital marketing infrastructure.
Mainly includes:
Suitable for teams with limited resources going global for the first time, providing standardized services to ensure the quality of basic operations.
Provide advanced strategy optimization and team capability enhancement support for enterprises with a certain scale of investment and the expectation of breaking through growth bottlenecks.
Mainly includes:
Suitable for teams with an annual investment scale of 500000 to 3 million, driving growth through strategic optimization.
Provide top-level design and execution supervision at the strategic level for enterprises that operate globally and pursue scale growth.
Mainly includes:
Suitable for enterprises with an annual investment scale of over 3 million, leading global layout with strategic consulting.
Based on Linkexis Core LINK ™ Framework, diagnose your real marketing effectiveness in the eyes of overseas buyers in 3 minutes, and obtain preliminary solutions tailored by senior consultants for overseas expansion.
