foundation layer
Overseas regions Global
Team marketing capability
enhance
significant
operational process
standardization
establish
Advertising execution efficiency
enhance
sustain
growth layer
Overseas regions Singapore, Malaysia, Indonesia, India
LinkedIn fan growth
80–120%
year-on-year growth
Social interaction rate
6.5%
upgrade to
Single lead cost
35%
reduce
growth layer
Overseas regions Europe, North America, Southeast Asia
Brand page traffic
180%
growth
Average CPM
25%
reduce
Single lead cost
20%
reduce
