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Growth, autonomy, and sustainability

Our core philosophy

Groundable and scalable marketing capabilities

We assist B2B enterprises in expanding globally, shifting from a passive response state of relying on external execution to an active growth model with autonomous judgment and management capabilities

Leveraging a clear and actionable strategic framework, as well as a deep understanding of the underlying logic of overseas digital platforms, Lairui Huanlue Linkexis achieves sustainable international business growth for its clients

We firmly believe that true growth should be rooted in the accumulation of internal capabilities within the enterprise.

core competency

three pillars

Our team has a proven track record in B2B digital marketing, combined with strategic operation capabilities and deep technical expertise in the global market.

Structured Strategic Assessment

Structured Strategic Diagnosis

Using structured methods to diagnose the core pain points of enterprise growth, aligning the decision-making and evaluation logic of global B2B buyers, aligning the enterprise's market positioning, information dissemination, and customer acquisition channels, allowing overseas buyers to quickly perceive the core value of the enterprise and make decisions.

Overseas Platform Deep Operations

Deep operation of overseas platforms

Having the full chain deep operation capability of mainstream B2B platforms in the West, based on the real underlying logic of the platform, achieving precise user reach, efficient execution, and quantifiable performance results.

Internal Capability Building

Internal capacity building of enterprises

Empower enterprise teams to independently control the entire marketing process execution and build sustainable and inheritable internal capability assets through structured guidance, training, and system building.

Our business philosophy

Marketing should be an asset for enterprises to accumulate, rather than a tuition fee for blind trial and error.

Too many companies have turned international marketing into a random trial and error.

We always believe that marketing should be operated with investment logic, and every penny invested should have clear logical support.

Where to invest, why to invest, and how to verify the effectiveness of investment

Strategy first, then discuss execution

  • Verify ICP before media placement
  • Before creative production, finalize the brand positioning supported by data first
  • Before increasing the budget, evaluate market demand first

Before increasing the budget, evaluate market demand first

Blindly increasing costs cannot solve structural problems

  • Increasing investment does not necessarily equate to improving performance results
  • The complexity of the platform cannot be overcome by the amount of advertising

Marketing and sales must be coordinated and consistent

  • The advertising campaign objectives must match the real sales cycle
  • The attribution system must be tailored to the actual situation of the sales process
  • Marketing should reduce conversion resistance for sales, rather than creating ineffective information

Consultant team and practical experience

Project operation strength

  • 具备逾10年 B2B 数字营销项目全流程管理经验
  • 操盘并优化 200+ 多渠道营销项目
  • 熟悉从策略诊断到落地复盘的全链路管控
  • 具备跨团队协作与复杂项目节奏管理能力

全球项目覆盖能力

  • 落地北美、欧洲、亚太地区的跨区域 B2B 营销项目
  • 具备复杂大型企业采购场景的丰富服务经验
  • 深度洞悉不同区域的渠道特性、买家决策路径与转化行为习惯

平台与需求生成专业能力

  • 具备Linkedln Ads官方认计资质、熟稳B2B营销项目全流程战略规划与落地执行
  • 深谙付费媒介、搜索引擎、程序化广告等全渠道营销生态
  • 具备搭建全漏斗需求生成战略的成熟落地经验

客户解决方案经理

Strategic Architecture & Engagement Delivery

业务目标商业拆解 海外增长体系诊断 跨市场项目交付 B2B出海战略与模型

跨市场项目交付、商业目标解构、需求体系诊断

深耕科技、制造及软件等出口导向型 B2B 领域，具备成熟的跨国项目全周期管理与多方协作沟通能力。负责将客户的宏观出海战略与 Linkexis 的内部专家团队精准对接，能够将复杂的商业诉求，高效转化为清晰的营销优先级与落地执行计划，确保每一次合作都紧密围绕可衡量的业务成果展开。

媒介策略与投放总监

Performance Scaling & ROI Attribution

全渠道 ROI 获客优化 MQL 拓客增量 全链路数据归因 目标市场数字营销洞察

付费媒介全渠道管理、全链路漏斗设计、效果衡量与数据分析

拥有覆盖亚太（APAC）及欧美主流市场的全球付费媒介规划与精细化运营经验（涵盖 LinkedIn Ads、Google、Meta 等）。具备对不同海外市场的买家行为与受众预期差异的敏锐洞察，拒绝孤立的“买量思维”，坚持围绕清晰的营销漏斗逻辑构建广告活动——从海外新市场的认知教育、线索获取到销售跟进，让每一步预算都基于受众成熟度（Audience Readiness）实现高效流转。

销售赋能经理

Commercial Conversion & Pipeline Acceleration

MQL 到 SQL 转化 营销与销售协同 销售管线开发

营销与销售高度协同、线索筛选与准入、销售管线开发

专注于打破“前线营销活动”与“真实销售转化”之间的核心断层。针对 B2B 行业决策周期长、买家委员会 (Buying Committees) 结构复杂的业务特性，他们通过构建销售话术手册（Playbooks）、优化线索响应工作流与甄别机制，确保海外获客不再停留在表层的点击与表单填写，而是真正转化为可持续推进、可跟踪的销售管线与商业机会。

内容总监

Strategic Architecture & Engagement Delivery

Building ideological leadership Narrative of High Customer Price Acquisition Cross cultural positioning and reshaping of brands

Building ideological leadership, developing content pillars, and reshaping cross-cultural narratives

Proficient in reshaping complex technical solutions and product features into commercial narratives that directly address the pain points of overseas buyers. Committed to assisting Chinese overseas enterprises in breaking the content trap of “direct translation” and upgrading cross-cultural expression from “product centered” to “buyer centered”. By establishing clear differentiation positioning, factual evidence, and market relevance, we can quickly build high-value trust assets for enterprises in overseas new markets.